Key concepts and current practices
In any community, festivals are an important showcase of culture and creativity, and the cornerstone of economic development strategies to attract tourists. But governments often lack the tools necessary to measure the full impact of such multi-faceted events.
A new publication from the UIS aims to fill the gap. Festival Statistics: Key concepts and current practices, is the third in series of cultural statistics handbooks for policy-makers and practitioners. The handbook sets out major areas of research and practice in the measurement of festivals to help organisers and national authorities to evaluate the economic impacts of festivals.
In addition to assessing commonly-used methods of evaluation, the handbook provides guidance on how to measure the environmental, social and cultural impacts. It reviews best practices and provides a set of recommendations for festival organisers, public bodies and local communities to consider when deciding how their events should be measured.
Definition of festivals by role and approaches to gathering festival data