See also
spacer spacer spacer spacer spacer spacer spacer spacer spacer

RSS feed

Subscribe to UIS E-mail Alerts
A -  A+
Science, technology and innovation
Une plateforme pour collecter et comparer les statistiques culturelles au niveau mondial
Cadre pour les statistiques culturelles
Measuring Diversity
Mesurer la diversité
Statistiques sur le cinema
Cinema Statistics
Framework for Cultural Statistics
Un nouveau cadre pour les statistiques culturelles
A roadmap for cultural statistics
New release of cinema data
Nouvelles données sur le cinéma
Cultural Employment
Emploi culturel
Event: Measuring the economic contribution of culture
Launch of the 2012 Cinema Survey
Lancement de l’enquête de 2012 sur les statistiques de films de long métrage
Measuring the economic contribution of cultural industries
Measuring cultural participation
Mesure de la contribution économique des industries culturelles
Feature Film Diversity
La diversité des films de long métrage
la mesure de la participation culturelle
Cinema Data Release 2013
Analyse de données sur le cinéma 2013
Pilot survey on cultural employment statistics
Enquête pilote sur les statistiques de l’emploi culturel
collecte de données sur les films de long métrage
cultural employment metadata survey
Enquête sur les métadonnées portant sur l’emploi culturel
Measuring women’s contribution to culture
Mesurer la contribution des femmes à la culture
Festival Statistics
Measuring the economic contribution of cultural industries
Mesure de la contribution économique des industries culturelles
Cinema data release 2015
La diffusion des données sur le cinéma 2015
Global report on cultural diversity
International symposium on the measurement of digital cultural products
Colloque international sur la mesure des produits culturels numériques
Cultural Goods
Biens culturels
Record number of films produced in 2013
Cultural employment 2016 data release
Emploi culturel, nouvelle base de données 2016
Heritage statistics
Communication and information
About UIS
UIS Questionnaires
Document Library
Institut de statistique de l'UNESCO: UNESCO Institute for Statistics
Site Map
Site map
Statistical Capacity Building
About UIS FR
Fact Sheets
Data Centre
Visualization Gallery
RSS Feed
Page de redirection Glossaire EN
Page de reddirection Data Centre EN
Page de reddirection Data Centre FR
Conditions d'utilisation
Terms and Conditions
UNESCO Institute for Statistics data release calendar
Calendrier de diffusion des données
Interactive Data tools
Mises à jour et révisions du Centre de données de l’ISU
Updates and revisions of the UIS Data Centre
Home > Culture > Cultural Goods Accueil

Cultural Goods 


New report on the global flow of cultural goods in the digital age


The trade of cultural goods doubled during the period 2004-2013 despite a global recession and a massive shift among consumers of movies and music towards web-based services. 


A new report from the UNESCO Institute for Statistics (UIS), The Globalisation of Cultural Trade: A Shift in Consumption--International flows of cultural goods and services 2004-2013, takes an in-depth look at the export and import of cultural goods and services around the world.


Data and analysis presented in the report show that the international trade in cultural goods -- an indication of the resilience of cultural industries -- remains robust, despite a dip in 2008 during the global recession.


China is now the lead exporter of cultural goods, followed by the United States. In 2013 the total value of China’s cultural exports was US$60.1 billion; more than double that of the United States at US$27.9 billion.


While the U.S. has lost its position as the top exporter of cultural goods, it remains the top importer of these goods. In general, developed countries play a smaller role in cultural exports, but still dominate imports. Meanwhile, emerging markets are growing their exports of cultural goods. Turkey and India strengthened their position in recent years, joining the world’s top 10 exporters of cultural goods.


Which products are gaining ground?


Art and crafts have moved up in the ranking of the ten most traded cultural goods, fueled by gold jewelry. Gold jewelry exports represented more than $US100 billion in 2013.


China, the U.S. and India were the leading exporters of gold jewelry along with newcomers Malaysia, Thailand and Turkey. China alone earned US$32 billion from jewelry exports compared to US$10.3 billion for the United States in 2013.


Statues, statuettes and paintings also gained ground. Their share of the trade in art and crafts was worth US$19 billion in 2013. China, the U.S. and the U.K. were the top exporters of these products, followed by India, Viet Nam and Indonesia.


Which products are losing ground?


From 2004 to 2013 the “dematerialisation”, or the digitisation of physical products, had an enormous impact on music, movies and newspapers as these products moved into the realm of cultural services, often sold as web-based subscriptions.


Trade in recorded music products, for example, declined by 27 percent from 2004 to 2013, and trade in movies fell by 88 percent during the same period; however, audio-visual services as a whole steadily gained ground.


Despite the downturn in the trade of print products, reflected by the decline in newspapers, books held their ground as an important cultural export in some regions, growing by 20 percent from 2004 to 2013.


The measurement challenge 


Besides creating jobs, exports of cultural goods contribute to the dynamism of local and national economies; however, the report notes that obtaining accurate data on the flow these goods is becoming more challenging in the digital age.  Do we have to create new statistics or use different data sources? Finding new sources of data and cooperation between international organizations in the promotion and improvement of cultural trade statistics, especially in the developing world, will help improve the understanding of the real contribution of cultural trade to the global economy.


Additional resources:


Skip to main content